CENTURA HEALTH ASKS COLORADANS TO LIKE FRUITS AND VEGGIES; NEW ONLINE CONTESTS FOCUS ON SHARING IDEAS - FROM PLATE MAKEOVERS TO HEALTH HAIKU - FOR MAKING HEALTHY CHANGES

Centura Health bolsters use of social networks to get more people talking about health in new and different ways

Centura Health created the contests based on the conversational nature of social networks.The topic of health and wellness is not a singular issue, but connects all corners of the state. By tapping into social media, Centura Health hopes to reach people - including those who already are advocates for good health, and those who know they need to make changes but have been resistant. Health is a very personal issue, and the goal of sharing ideas and encouragement via a peer group is that it plays a key role in influencing friends, family and co-workers to eat healthier and exercise.

Both the Facebook and Twitter contests are underway and last through August 15.

ABOUT THE CENTURA HEALTH HEALTHY PLATE MAKEOVER:

On Facebook, the Healthy Plate Makeover is a result of the changes from the U.S. Department of Agriculturethat replaced the food pyramid with MyPlate.

Centura Health is inviting people to show off their healthy plates for a chance to win a grand prize grocery shopping spree and a cookware set.

Healthy plates will be judged on creativity and originality. A grand prize winner will receive a prize pack valued at $500 that includes a 14-piece Chef's Classic 14-piece Cookware Set and a gift card for a grocery shopping spree at Sunflower Farmers Market.

More information can be found on the Centura Health Facebook Page.

ABOUT #CENTURAHEALTHHAIKU

On Twitter, Centura Health is inviting Colorado Twitter users to tweet their most creative and original tweets about their health for a chance to win several prizes, from iPod shuffles to gift cards for sporting goods.

The contest takes place on the @CenturaHealthTwitter page.

QUOTES:

INTERVIEWS:

Interviews are available upon request with:Wendi Dammann, director of external affairs, Centura Health.

For more information about the Centura Health network of care, visit www.centuraconnected.org.

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About Centura Health

Centura Health, Colorados health care leader, is focused on connecting Coloradans to affordable, world-class care in every corner of the state. Centura Healths integrated statewide network includes 13 hospitals, seven senior living communities, medical clinics, affiliated partner hospitals, Flight For Life Colorado, and home care and hospice services. Approximately 14,500 of the best hearts and minds in medicine, along with 6,000 physician partners, have access to the most technologically advanced tools available. For Coloradans, this means the top expertise and technology is right where you need it - close to where you are. We reach beyond hospital walls to connect with people at every stage of life to bring them life-enriching compassion and life-affirming hope. Connections that only Centura Health can make. For information on Centura Health or any of the facilities in our network, please visit www.centura.org.