Centura Health Launches Campaign to Help Flatten the Curve

Featuring Nurses and Providers from the Frontlines, “Let’s Have Each Other’s Backs” Focuses on Uniting to Help Save Lives

Video, Audio & Interviews Available

(CENTENNIAL, COLO.) Nine months have passed since Colorado’s and Kansas’s first confirmed COVID-19 case, and despite efforts to slow the spread of the coronavirus and flatten the curve, we now find ourselves in a critical second surge of the pandemic across our two states.

Centura Health and its incredible people on a mission to build whole person care and flourishing communities launched their second COVID-19 PSA campaign since April called “Let’s have each other’s backs.”

Featuring Centura caregivers on the frontlines every day, the stories and voices in the campaign are daily reminders and witness to the severity of the COVID-19 illness. Like you, our 21,000 associates and physicians are moms, dads, grandparents, grandchildren and your neighbors, and they continue to give of themselves to be there when you need us most. COVID-19 has taken a tremendous toll on Colorado and Kansas communities, and we must work together to change the dangerous course which we are on together today.  

There is a lot of talk about the pandemic and individuals are growing weary of the limitations associated with the disease in our community. Allison Boerner, a Charge Nurse in the Emergency Department at Centura-Parker Adventist Hospital and featured in the campaign shares, “As your neighbor and your friend, I can assure you that COVID-19 is incredibly real. We are asking you, please join with us in flattening the curve and help us save lives by wearing your mask, staying six feet apart, washing your hands, and avoiding gatherings with those outside your household.”

The campaign launched November 23 and will be featured in TV, streaming video, radio, streaming audio, digital/online display, and social media display.

Interviews may be arranged with those featured in the campaign, including the following:

  • Allison Boerner, RN, Charge Nurse, ER, Parker Adventist Hospital
  • Kolene Bailey, MD, Critical Care Pulmonary
  • Laura Stonecipher, CNA, Med. Surge, Parker Adventist Hospital
  • Paige Cunningham, RN Clinical Coordinator; St. Anthony Hospital

Video PSA

Radio PSA

Centura has also joined national hospitals and health systems, including its two Sponsors – AdventHealth and CommonSpirit Health – and other Colorado health systems in support of the #MaskUp public education campaign (www.everymaskup.com).

For more information, visit www.centura.org/COVID-19.

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MEDIA CONTACT
Lindsay Radford
LindsayRadfordFoster@Centura.org
720-321-4304

ABOUT CENTURA HEALTH

Centura Health connects individuals, families and neighborhoods across Colorado and western Kansas with more than 6,000 physicians and 21,000 of the best hearts and minds in health care. Through our 17 hospitals, two senior living communities, neighborhood health centers, physician practices and clinics, home care and hospice services, and Flight For Life® Colorado, our caregivers make the region’s best health care accessible. We’re on a mission to build flourishing communities and whole person care. We’re Centura Health, and we’re your dedicated health partner for life. For information on Centura Health or any of the facilities in our network, please visit the Centura Health website.