Centura Health Launches Pioneering Health Branding Campaign

(ENGLEWOOD, COLO.) Today, Centura Health, the regions health care leader, launched its new advertising campaign, Pioneering Health, with a pioneer serving as its intellectual property (IP). This IP and new spokesperson was created to reflect on health care past and present, and to speak directly to consumers in simple ways that highlight how Centura Health is reimagining health care to meet their needs based on: better convenience, quality and service for an affordable price.

The goal of Pioneering Health is to rise above the challenges of a crowded health category, elevating Centura Health and its desire to empower, engage and educate people to make smarter decisions about their health and wellness.

The new campaign is also a nod to Centura Healths 133-year hospital heritage and the work of its 19,400 associates across Colorado and western Kansas to carry out its Mission to provide compassionate care and empower consumers to be their healthiest self. It takes into consideration consumer research and findings that many still find health care to be confusing and complex.

Developed by Colorado advertising agency, Vladimir Jones, the Centura Health pioneer is a two-dimensional character that is never animated consumers will not see him actually walk or talk. Instead he is trapped in the technology of his time and will always appear as a black and white photograph, with various expressions and in various settings.

Much like our pioneer, Centura Health has always been a leader when it comes to pioneering health. We're modernizing health care delivery by simplifying the process, offering choice, accessibility and convenience at a reasonable cost, said Pam Nicholson, senior vice president, strategy, Centura Health. By design, our pioneer spokesman will talk directly with consumers in ways that are memorable and with a little humor. And in the process, we expect he'll support our efforts for partnering and engaging with consumers to inspire health.


About Centura Health
Centura Health connects individuals, families and neighborhoods across Colorado and western Kansas with more than 6,000 physicians and 19,400 of the best hearts and minds in health care. Through our 16 hospitals, two senior living communities, health neighborhoods, physician practices and clinics, home care and hospice services, and Flight For Life Colorado, we are making the regions best health care accessible and affordable in every community we serve. We believe you can inspire the people you care about to live healthier lives by encouraging them to do the little things that can make a big difference. We're Centura Health, and we're here for your health. For information on Centura Health or any of the facilities in our network, please visit the Centura Health website.

Media Contact:
Jennifer Wills