Centura Health Sponsors New Social Site Focused On Health

Social challenges, interaction, expert advice and support on new site inspire consumers to take control of their health and live healthier lives.

Contacts:
Andrew Wineke
Centura Health
Manager, strategic communications
303-804-8222 (desk) 303-204-4990 (cell)
AndrewWineke@centura.org

Social challenges, interaction, expert advice and support on new site inspire consumers to take control of their health and live healthier lives.

ENGLEWOOD, CO - (July 15, 2013) As part of its commitment to improving the health of the communities it serves and providing consumers with innovative tools to focus on their own health, Centura Health is sponsoring a new social health platform that will allow people in Colorado and western Kansas to talk about health and engage with experts on health and wellness.

Working with the Denver-based health software firm WellTok, Centura Health is bringing the CafWell social health platform to the web pages for its hospitals, clinics, physician offices and senior living and hospice services. This innovative service is part of Centura Healths drive to educate people about the huge impact lifestyle behaviors have on health, empowering them to make better decisions for themselves and their families.

CafWell provides activity challenges and monetary rewards, free expert advice and reliable information, and the ability to both interact and compete with other members. Its all with the goal of helping users to eat better, exercise more, reduce stress and lower their weight. To take advantage of Centura Healths free CafWell program, consumers can get started at CenturaConnected.org.

CafWell has been proven by health insurance companies, but Centura Health is the first health care provider in the region to embrace this social approach to improving health. Centura Health wants to reengineer health care, emphasizing prevention and wellness and giving people the tools to take responsibility for their own health. CafWell is one of several tools Centura Health has introduced in recent months to better engage its consumers and deliver high-value care, along with the iTriage health information app, Emmi online health education videos and the Movementum social fitness app. Were moving past traditional, reactive health care and using the latest tools to reach out to our communities and inspire people to lead healthier lives.

QUOTES:

  • At Centura Health, we believe the most powerful medicine in the world is helping people to make healthier lifestyle decisions, said Gary Campbell, Centura Healths president and CEO. Engaging consumers through CafWells social platform is another tool we can offer to deliver more value to consumers and inspire them to take control of their own health.
  • Exercise to me is all about de-stressing after a long day, said Kathy Johnson, a current CafWell member. CafWell gives me the opportunity to post my progress and it challenges me to keep active. Earning the coins is a fun bonus. The activity challenges help me change up my routines. I'm a runner, but the walking challenges force me to do a different activity. For example, eating heart-healthy foods challenged me to find out what a heart-healthy food was.
  • CafWell is all about making your health more fun and rewarding, said Scott Rotermund, WellToks co-founder and president. And for the sponsors such as Centura Health, we give them a new way to engage with their consumers that builds affinity and a better platform for all their existing health content and tools.

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About Centura Health

Centura Health connects individuals, families and neighborhoods across Colorado and western Kansas with more than 6,000 physicians and 16,200 of the best hearts and minds in health care. Through our 15 hospitals, seven senior living communities, 17 health neighborhoods, home care and hospice services, we are making the regions best health care accessible and affordable in every community we serve. We believe you can inspire the people you care about to live healthier lives by encouraging them to do the little things that can make a big difference. Were Centura Health, and were here for your health. For information on Centura Health or any of the facilities in our network, please visit www.centura.org.

About CafWell

CafWell is the leading consumer engagement engine that makes getting better connected to your health and fitness more fun and more rewarding. CafWell provides one stop for consumers' health, wellness and fitness, including fun health and lifestyle challenge activities with other users; compelling monetary and social rewards; interaction with other members and friends; advice from experts, peers and veteran professional athletes; and reliable health and fitness information.